Our consumer behaviour is dominated by trends and the ephemerality of products.
We experience it everywhere, on the streets, with bulky waste, within our own homes.
Let us change our mindset and think of it as non utilized resource!
The explorative and playful project Ikas demonstrates different possibilities of utilizing a jute bag.
A flexible redesign with individuality, spontaneity, and a sustainable lifecycle.
The project Ikas was nominated for the "Young Creations Award: Upcycling 2013" at the International Trade Fair for Home and Contract Textiles (Heimtextil) in Frankfurt a.M., Germany.