I try to create form with meaning.
Form that makes us remember and respond. Form that speaks to our body – to our mind, to our emotions. Questions and phenomena in design processes which focus on the tension between content and form fascinate me. I'm deeply moved by an understanding of Design which raises consciousness and causes meaning.
Design is about relationships.
Our material and visual culture is diverse and provides an immense variety of manifestations. Reflections on needs and meanings allow to draw a conclusion about our way of life. In this context the role of the designer is significant. The designer has to act with awareness of the huge demands and the thoughtlessness of the industrial society as a vital part of the social discourse. In my opinion Design has a communicative function and a social responsibility.
Design gives orientation.
This mindset focuses on the design process itself. Design transforms knowledge into information, and this includes the understanding that designing means research
. In reverse, research in the context which the specific topic produces is an important Designtool. Design processes are characterized by critical studies, explorations and actions. Creation requires processes of abstractions and reductions, those lead to the concentration of the content itself.
Design creates dialogues.
In the design process a dialogue between the people, their disciplines, their individual and collective expectations is relevant. Furthermore, content and form of the designed work express a dialogue. The created form enunciates responses to questions and challenges of our way of life. Essential for me is the fact that the designed form creates meaning by their physical composition
. Relevant is the effect the form triggers in the perception.
On the one hand the form creates the opportunity of subject-experiences. This is beyond language and cannot only understood by the rational. Form has the dimension to communicate on a different level. It can be the intermediary between the rational and emotional perception. In this, design becomes important for reconsiderations of our material and visual culture: Design has the force to create changes.
On the other hand, the question 'how' the form affects the viewer by its physical composition and structure is essential for the creation process. Finding form requires differentiated reflections on the medium of expression – the materials, shapes, colours, lines, techniques and styles. In my view, this process has to be brave and playful. Designing is an adventure.